LISTENING COMPREHENSION

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  Listen carefully and choose the best answer (a), (b), (c), or (d) from the conversation you hear. It tells   about inviting someone to go somewhere. 1.    What is Ismail complaining about? a. Homework                                                 c. Loads of Homework b. School                                                        d. About Cinema 2.    Does Ismail accept the invitation from Jack is going to the Cinema? a. Yes, he does  ...

BRANDS

 BRAND reading focus           

      




 Reading 1

Improving Brand Image

 

Jessica        : Jim, I was wondering if we could discuss our new marketing strategy for a moment.

Jim             : Certainly Jessica. You know that I’m working with Anna on changing our image, don’t you?

Jessica        : Yes, I think you’ll make an excellent team. How do you feel about the merchandise we’re pushing?

Jim        : in my opinion, the products were offering are fine. However, I think we should concentrate on expanding our market share in the young adult market.

Jessica        : I totally agree. Who buys more products than twenty-something?

Jim              : Exactly. We haven’t been very successful in our branding efforts, have we?

Jessica        : I’m not keen on changing our target audience, but we certainly have to improve our brand image.

Jim              : If we want to edge out our main competitor, we’re going to have to target customers at a younger age.

Jessica        : Maybe, but we also have to keep our competitive edge in quality.

Jim              : Why don’t we all get together for a discussion?

Jessica        : Can we let me know when your next meeting with Anna is going to be? I’d like to go over some of our restructuring ideas with both of you.

Jim              : As a matter of fact, we’ll be meeting this afternoon. Let’s meet at four, shall we?

Jessica        : I’m afraid I already have an appointment then. Do you think we could meet earlier?

Jim              : Well, I’ll have to check with Anna.

Questions:

1.      Jessica was aware that Jim is going to be working with Anna.

a.  True                      

b. False                       

c. Doesn’t say

2.      What does Jim think Sport Outfitters needs to concentrate on?

a.       Changing merchandise

b.      Expanding market share

c.       Improving quality

3.      What has Sport Outfitters been unsuccessful in doing?

a.       Branding efforts

b.      Developing new merchandise

c.       Opening outlets

4.      What is Jessica not keen on?

a.       Changing publicity campaigns

b.      Improving branding

c.       Targeting younger customers

5.      Why can’t Jessica meet with Jim and Anna at four?

a.       She has to travel this afternoon

b.      She has an appointment

c.       She has the afternoon off

Reading 2

a. Which description matches the photo?





 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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