LISTENING COMPREHENSION

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  Listen carefully and choose the best answer (a), (b), (c), or (d) from the conversation you hear. It tells   about inviting someone to go somewhere. 1.    What is Ismail complaining about? a. Homework                                                 c. Loads of Homework b. School                                                        d. About Cinema 2.    Does Ismail accept the invitation from Jack is going to the Cinema? a. Yes, he does                                               c. No, he don’t b. No, he doesn’t                                            d. Yes, he do 3.    How many people are going to the Cinema? a. 5                                                                 c. 4 b. 3                                                                 d. 2 4.    Where does Jack invite Ismail to go? a. to the Mall                                                  c. to the School b. to the Cinema                                            d. to the Friend’s house 5.   

                                     VOCABULARY: BRAND MANAGEMENT



 

A.    Match these word partnerships to their meanings.

B

R

A

N

D

1.      Loyalty (d)

2.      Image

3.      Stretching

4.      Awareness

5.      Name

a.       The name was given to a product by the company that makes it

b.      Using an existing name on another type of product

c.       The ideas and beliefs people have about a brand

d.      The tendency to always buy a particular brand

e.       How familiar people are with a brand

P

R

O

D

U

C

T

6.      Launch

7.      Lifecycle

8.      Range

9.      Placement

10.  Endorsement

f.       The set of products made by a company

g.      The use of a well-known person to advertise products

h.      When products are used in film or TV programmers

i.        The introduction of a product to the market

j.        The length of time people continue to buy a product

 

B.     Complete the sentences with word partnerships from Exercise A.

Brand      1. The creation of Virgin cola, Virgin Air, Virgin Rail and Virgin Bride is an example of brand stretching.

             2. Consumers who always buy Levi’s when they need a new pair of jeans are showing _____________ .

                   3. Not enough people recognize our logo; we need to spend a lot more on rising ________

Product   1. David Beckham advertising Vodafone is an example of product endorsement.

                 2. A ___________consists of introduction, growth, maturity and decline. 

                 3. The use of BMW cars and Nokia phones in James Bond films are examples of ________

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