LISTENING COMPREHENSION

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  Listen carefully and choose the best answer (a), (b), (c), or (d) from the conversation you hear. It tells   about inviting someone to go somewhere. 1.    What is Ismail complaining about? a. Homework                                                 c. Loads of Homework b. School                                                        d. About Cinema 2.    Does Ismail accept the invitation from Jack is going to the Cinema? a. Yes, he does                                               c. No, he don’t b. No, he doesn’t                                            d. Yes, he do 3.    How many people are going to the Cinema? a. 5                                                                 c. 4 b. 3                                                                 d. 2 4.    Where does Jack invite Ismail to go? a. to the Mall                                                  c. to the School b. to the Cinema                                            d. to the Friend’s house 5.   

Why Brands Matter

WHY BRANDS MATTER

Listening: Sandra Greaves
       

A.  Sandra Greaves is a consultant at Wolff-Olins, a leading international brand consultancy based in London. In the first part of the interview, she talks about why we need brands. Listen and complete these extracts.

1.      Brands are all about…………

2.      You know what a brand is……, what it………, what it’s going to………          

3.      You actually trust it to……......time and time again.                                           

    4.      One thing about brands is they add a lot of…………and, …………and………, as well as giving you the power to............things.




B.    Listen to the second part of the interview and mark the points below T (true) or F (false) according to Sandra.


 

T

F

1.      People are very loyal to successful brands.

 

 

2.      Even successful brands are seen as just a product or a service.

 

 

3.      Apple was popular because it wasn’t a big corporation.

 

 

4.      Apple customers felt that the Mac was an easy product to use.

 

 












C.   
Listen to the example Sandra gives of how Wolff-Olins helped a company with its branding and answer these questions.

   1.      What was the company?

         2.      What is its business sector?

         3.      What advice did they receive?


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